Hi, I’m Priyaa!

Since 2015, I’ve transformed several complex products into human-centered solutions and uncovered hidden user needs.

My background as a UX professional, business analyst, and developer enables me to take a holistic approach to product design, ensuring that every solution is both intuitive and impactful.

Say hi 👋🏼

Expertise

UX Strategy

  • Translated research insights into product roadmap items.
  • Measured business impact of released features using research and data.
  • Spearheaded UX projects for a Fortune 500 company, the Ontario government, and startups, impacting a user base of over 1 million.

User Research

  • Planned user research studies to validate user assumptions and uncover unmet user needs.
  • Conducted stakeholder workshops to align expectations on business outcomes.
  • Holds a Master’s degree in UX design and research.

Visual Design

  • Built an organization’s first-ever design system from the ground up.
  • Transformed the design hand-off process across Product teams.
  • Helped team transition from XD to Figma.

ProJECTS